Editorials & Opinion

What should SVT bring back from 2013?

eurovision-2013-logo-we-are-one
A well developed logo and concept
Probably this is way too important for me, working in advertising. But having a unique logo, tag line and concept for the show gave it more sense. “We are one” was a very nice tag line, not too cheesy, very straightforward. The butterflies were a nice graphic touch and the idea of people coming together gave the contest a purpose (or at least: reminded Europe of the purpose of the contest).

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