The Scoop🇲🇹 Malta

🇲🇹 Destiny signs worldwide deal with Sony Music

"This is a dream come true and this is a testament that I am on the right track and that hard work pays off"

Last month, Destiny released her much-anticipated Eurovision 2021 entry “Je Me Casse”. Since the release, the song went on to surge to the top of the betting odds, a rarity for Malta. In light of this success, Destiny’s management has confirmed a worldwide deal with Sony Music for “Je Me Casse”.

Current bookies favourite Destiny has announced that she has signed a worldwide deal with Sony Music. Via a press release from her management, the rising star has reacted to this incredible career milestone.

This is a dream come true and this is a testament that I am on the right track and that hard work pays off. I really can’t wait to develop this relationship further and I cannot wait to start working with Sony Music to reach new levels.

Destiny on being signed to Sony Music

Destiny signing to one of the largest record labels in the world cements her ascent beyond the Maltese music scene and into global stardom, cemented by a label representative in the press release:

It’s with great pleasure that we confirm our signing of Sony music Sweden with the talented artist Destiny for the song ‘Je me Casse’. Sony Music is very excited and looking forward to making Destiny a worldwide household name

A quote from a Sony Music representative via a press release

It seems she is, indeed, Destined for Greatness.

From JESC to ESC

Destiny Chukunyere won the Junior Eurovision Song Contest in 2015 with the song “Not My Soul“. She got record-breaking 185 points and brought the contest to Malta for the second time. In 2017 she took part in Britain’s Got Talent, but was eliminated in the semifinals. 

Destiny appeared as the off-stage backing vocalist for Malta’s Michela at the Eurovision Song Contest 2019. The same year she auditioned for the second season of X Factor Malta, that was used as the country’s national selection. During the show, she was coached by Eurovision star Ira Losco and eventually won the contest. She was set to represent Malta at the Eurovision Song Contest 2020 with the song “All of My Love” before it was cancelled due the coronavirus pandemic.

This year the Maltese broadcaster TVM selected Destiny and her song to Eurovision 2021 internally. Malta will compete in the first semifinal of the contest on May 18th and is set to close the show in 16th.

What do you think? Let us know! Be sure to stay updated by following @ESCXTRA on Twitter@escxtra on Instagram and liking our Facebook page for the latest updates! Also, be sure to follow us on Spotify and YouTube to see our reactions to the news in the run up to Rotterdam!

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