After eleven years, the generic Eurovision Song Contest logo has been modified for 2015. Keeping the theme of the previous ident, it has been modernised and simplified, with the aim to make it more aesthetically pleasing over a range of different resolutions, given its prevalence in print and from large HD screen to mobile.
For a full gallery from eurovision.tv showing the development of the new logo, click here.
Unveiling the new design, Eurovision Song Contest event supervisor, Sietse Bakker, stated:
For a gallery of all previous contest logos up to the use of the outgoing ident, click here.
When we started this process, we conducted extensive research into the current logo, to highlight its strengths and weaknesses. It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade. The heart, the combination between the friendly handwritten ‘Eurovision’ word mark and a more contemporary sub-title – they had to stay. They reflect the ‘modern classic’ the Eurovision Song Contest essentially is. Also, the logo had some challenges; it’s grungy edges, odd details and loss of detail when shown in small dimensions, particularly the city and year designation.
Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print. For the underscores we chose the Gotham font, which has a strong, timeless look and provides a subtle reference to the EBU’s corporate identity. The heart, as symbol of bringing people together, was given particular attention. By popping out the right side of the heart, it leaves a stronger impression, also as iconic stand-alone element.”