Moments ago, the Portuguese national broadcaster revealed the slogan and logo for the upcoming Eurovision Song Contest. The theme for Eurovision 2018 will be ‘All Aboard’!
Why was ‘All Aboard’ picked?
The reasoning behind ‘All Aboard’ is because 500 years ago, Portugal used to be the most important connection between Europe and the rest of the world. Therefore making Lisbon the centre of one of the world’s most important sea routes, according to the EBU. This is how the concept of including the oceans connectivity came to be as the slogan is inviting international communities to jump onboard and come together to celebrate Eurovision 2018!
RTP, the Portuguese national broadcaster, have opted to include a number of logos as a representation of Europe being a collective of many.
The key aspects of ‘All Aboard’ are diversity, respect and tolerance. Creative Manager of RTP, Gonçalo Madaíl, said:
For centuries, Portugal explored the world by sea. Today, Lisbon is more and more the city of all colors, a great harbour of cultures and sounds that welcomes you all to come aboard!
As previously reported, a total 42 countries will participate the upcoming Eurovision Song Contest. Russia will return, after a one year hiatus, whilst FYR Macedonia has been forced to withdraw because of financial difficulties. What do you think about this years logo? Do you like it? Let us know your feelings below!
Stay tuned to escXtra for all the latest news and developments regrding the 2018 Eurovision Song Contest!