The Scoop

Israeli billionaire to pay for Madonna’s Eurovision appearance?

There’s been plenty of speculation this year regarding a potential appearance by Madonna at this year’s Eurovision Song Contest in 2019. In 2016, Justin Timberlake made a special appearance to perform his new single, Can’t Stop The Feeling, so the idea really isn’t that insane. This morning, the Israel media outlet Y Net are reporting that the Israeli-Canadian billionaire, Sylvan Adams, is about to sign an agreement to bring the 80’s Queen of Pop to Tel Aviv!

One of Sylvan Adams’ main business partners, Danny Ben-Naim, says:

After much deliberation, Adams has given the green light to finance Madonna’s performance at the Eurovision Song Contest. The signing is expected in the coming days, there are a few small things to close.

Sylvan Adams believes that the participation of an artist like Madonna in the Eurovision will significantly increase the exposure and media coverage of the Eurovision Song Contest and the events that accompany it, and through Madonna’s visit to Israel, millions will be exposed to the wonderful people and beauty of the State of Israel.

Danny Ben-Naim

Sylvan Adams

Sylvan Adams is an Israeli-Canadian billionaire. He mostly makes money from real estate business and frequently donates money for sports events. For example, he donated $80m to bring the Giro d’Italia, a major cycling race, to Israel in 2018. Adams is really trying to become established as one of the names that first comes to mind when you think of Israeli cultural events!

What does Madonna have to do with Eurovision or Israel?

Madonna has a very deep bond to Israel and Judaism. In 2004, she adopted a Hebrew name, Esther. She also has a strong connection with Kabbalah (a school of thought in Judaism).

Madonna has also performed in Israel numerous times, and reportedly owns a $20m mansion in Tel Aviv. However, Madonna describes herself as an Israelite, not Jewish.

What do you think of this news? Would you like to see Madonna at Eurovision? Any particular songs you’d like to hear her perform?

Let us know your thoughts in the comments below and on social media @ESCXTRA

Luke Malam

I've watched Eurovision for as long as I can remember, but my interest really built in 2008, after I decided to watch the semifinals online, out of boredom, before the final...I was blown away by the quality of the show and have been hooked ever since! I'm a competitive trampolinist and I love baking. I've also just completed a master's degree in Research Methods in Psychology at University College London.

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