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Eurovision Song Contest loses U.S. home as “Logo” couldn’t renew rights to broadcast

Who will broadcast the contest in the U.S.?

The American news page Deadline reports, that the upcoming Eurovision Song Contest might not get broadcast in the United States, as the US channel “Logo” loses the rights to air the contest. Just in 2016 the channel started airing the contest and grew on ratings just last year. Will someone else get the chance to broadcast the contest?

What’s next in the US?

It was just in 2016 when “Logo”, a channel belonging to the VIACOM group, picked up the rights to air the Eurovision Song Contest in the United States. They aired the contest from 2016 to 2018. The last years contest was watched by an average of 74,000 linear viewers, 10,000 more than the 2017 average. (The contest also was available on other Logo platforms.) However, according to ‘Deadline Hollywood’, Logo will not be able to continue this upward trend as the broadcaster could not extend the rights to broadcast the Eurovision Song Contest.

For now the contest has no home to get broadcast in the US. Could maybe Netflix step in? The global platform is not in the live event business and rarely picks up shows, that it can only distribute in the US but picking up Eurovision could get American viewers warmed up for the Will Ferrell movie which is currently in production.

What do you think would be best for the U.S viewers? Let us know on social media @ESCXTRA!

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