Joik up your New Music Friday with KEiiNO’s new single ‘Praying’. Their first release since they took to the Eurovision stage for Norway in Tel Aviv last month.
‘Praying’ at the church of KEiiNO
During the last week the group through their various social media accounts teased the release of their Eurovision follow up. Now the waiting is over and in perfect timing for everyone’s party weekends, ‘Praying’ has been released for New Music Friday.
With Fred Buljo’s traditional Joik, Alexandra Rotan’s ethereal vocals and Tom Hugo’s balancing falsetto, the trio continue to be a harmonic triple threat. “Should I be praying?” Yes we should! This is the banger for the summer. Much like ‘Spirit In The Sky’, here ‘Praying’ is another uplifting anthem with a message. At its core is a melancholic story of connecting with spirituality and thoughts to the afterlife. However it also inspires hope against struggle. “If I must I’ll be fighting alone. Won’t let anybody hold me down.” A motto many can relate to and the song reminds us that in fighting the demons, there is always a light at the end of the tunnel. “My light is never-ending. There will come a day for me.”
However what’s really sending us to the chapel of worship is those electronic beats! With commercial sounding synth notes and vocoder elements, it is very reminiscent of their DJ compatriot Alan Walker. Which should come as no surprise, as Alexandra Rotan has performed on tour with Alan. Of course there is Fred’s familiar Joik vocal in the bridge. But this time playing with a deeper and richer sound.
The song is written and composed by KEiiNO alongside Alexander Olsson, Henrik Tala and Rüdiger Scramm. The same team that worked together for the Eurovision entry, ‘Spirit In The Sky’. As well as this, Eduardo Lobo who produced the graphics for KEiiiNO’s LED wall in Tel Aviv has produced the lyric video, which can be seen below:
KEiiNO at the Eurovision Song Contest 2019
During another successful edition of Norway’s selection show Melodi Grand Prix, KEiiNO were chosen with 58.8% of the public vote to represent Norway in Tel Aviv. Therein they managed to secure Norway’s place in the Grand Final for the third year running. As one of the fan favourites they won Europe and Australia’s hearts, coming top in the televote. They placed in sixth overall with a total of 331 points. Thus achieving Norway’s highest points total this decade and best result since Margaret Berger placed fourth in 2013 with ‘I Feed You My Love’.
Are you ‘Praying’ with KEiiNO in their church of bangers? What do you think of the new single? Let us know in the comments and on social media @ESCXTRA