Mahmood’s ‘Soldi’ hits 100 million YouTube views

Mahmood's 'Soldi' surpasses 100 million views on YouTube, proving that success doesn't have to stop after the Eurovision Final...

Although pipped into second by Duncan Lawrence with ‘Arcade’, Eurovision 2019 runner-up Mahmood has proved that success doesn’t have to stop after the final, with the music video for his song ‘Soldi’ surpassing 100 million views on YouTube last week.

Having given Italy it’s highest finish since its return to the contest in 2011, Mahmood and his entry ‘Soldi’ proved to be a huge success before, at and now after May’s Grand Final in Tel Aviv.

After storming to the top of the charts in Italy earlier this year, the suave and arresting music video for ‘Soldi’ reached a YouTube milestone last week by surpassing 100 million views on the video-sharing website.

Directed by Attilio Cusani, who designed the staging for ‘Soldi’ at the Eurovision final, the song’s music video hosts both a brooding Mahmood and a representation of his younger self. As well as a colour palette and visual scheme similar to that of which we saw at the Grand Final.

Both Cusani and Mahmood shared Instagram posts in the last week celebrating reaching the milestone, with Mahmood writing:

In 2011, I started uploading some covers in English on YouTube and the more I uploaded them, the more the views increased, even reaching 100k, which to me looked like an outstanding result.

Waking up now and realising that Soldi has reached 100M views makes me understand that what I’ve done up until know, I’d do again millions of times.

Spotify success

Further success for Mahmood includes ‘Soldi’ nearing the 100 million stream mark on Spotify, with R101 Radio reporting in Italy that ‘Soldi’ “is the most listened-to Italian song ever” with 85 million streams.

Notching millions of views and streams worldwide, as well as going Gold recently in Spain, Mahmood and ‘Soldi’ have shown that Eurovision can be used as a platform to propel an artist’s music further afield – and that success can continue even when the Grand Final draws to a close.

Alexi Demetriadi

My name is Alexi and I'm a UCL graduate studying for a MSc at the University of Edinburgh! A fanatic of the Eurovision Song Contest, I did my undergraduate thesis on the show. A freelance journalist, my writing tends to focus on human rights and current affairs, and now, Eurovision!

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