The EBU announced today that the professional haircare brand Moroccanoil will become the presenting partner for the upcoming Eurovision Song Contest 2020. But not just that. Moreover, the brand is now a long-term partner for at least the next five contests. The partnership contains the event, media, and digital rights.
Moroccanoil to present the upcoming contest in 2020
Moroccanoil is no stranger to the contest. The company already styled the artists this year in Tel Aviv. For the upcoming contest, they will get all the artists ready for Eurovision events in The Netherlands. This of course including the Eurovision live shows. The company is used to big events all over the world. Not just Eurovision, but their products also get used for shows like the Grammys or the Academy Awards.
“Moroccanoil is honored to be chosen by the EBU as Presenting Partner of the Eurovision Song Contest and excited to share our premium brand and values throughout Europe and Australia through this ground breaking event,” said Moroccanoil Executive Chairman David Cohen. “As a professional hair care brand that is focused on supporting the creative community of hairstylists, we believe the Eurovision Song Contest is the perfect partner and platform to support creative artistry and help Moroccanoil bring the oil-infused beauty revolution to consumers all around the world .”
Already many times in the past, beauty brands teamed up with the Eurovision Song Contest to deliver the best styles on stage!
Check a video of their work from Tel Aviv below: