Today, it has been revealed that the official slogan for the 2020 Eurovision Song Contest will be… “Open Up”! The contest’s theme art is “currently being developed” and is expected to be unveiled later this year.
A slogan that is “intentionally incomplete”
Sietse Bakker, Executive Producer of the Eurovision Song Contest 2020, and Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest, both explained the meaning and importance behind the choice of slogan to eurovision.tv.
“The slogan ‘Open Up’ is intentionally incomplete: Open up to each other. Open up to music. Open up to Rotterdam. Open up to… whatever you choose! Feel the freedom to complete the slogan in your own way. That way we get to know each other better.”Sietse Bakker, Executive Producer
“We have looked for a theme and slogan that reflect what the Netherlands stands for and which the Dutch can identify with; a country with an open mind to the world, where we speak our mind, with respect for each other.”Sietse Bakker, Executive Producer
“We also found it important to choose a theme that reflects the spirit of our times. People are concerned about increasing polarization and freedom isn’t as self-evident for everyone as it should be. With the slogan ‘Open Up’, we warmly invite people to open up to others, to different opinions, each other’s stories and of course to each other’s music.”Sietse Bakker, Executive Producer
Eurovision has opened up to Australia and the whole world
“Open Up is the perfect slogan for the Eurovision Song Contest as it celebrates its 65th edition. In 1956, only 7 countries could watch the competition and since then we have opened up to the whole of Europe, to Australia and now, via streaming, to the whole world. The values of the Eurovision Song Contest are universality and inclusivity, and our proud tradition of celebrating diversity through music. Now we can add a new one – that of openness.”Jon Ola Sand, Executive Supervisor
Check out the promotional video!
The Eurovision Song Contest 2020 will take place in Rotterdam, The Netherlands on 12th, 14th and 16th May 2020. So far, 39 countries have provisionally confirmed participation in the contest. A full list of competing broadcasters is expected to be announced by the European Broadcasting Union in the coming weeks.