The Scoop

Svala signs record deal with SONY Denmark

Former Icelandic Eurovision participant Svala Björgvins just signed a record deal with Sony Denmark. She revealed the exciting news herself, on her Instagram. She included the information that she has been making solo music for the past year, which gives her fans hopes of a new album in the not too distant future. 

So thankful to be signing with Sony Denmark today 🙏🏼 I’ve been writing and recording solo music for the past year and it’s truly a blessing to have them supporting me and my music ❤️ I want to thank my amazing management @camillastones and @soffikristin for making this happen and of course @arnordan for putting the deal together 🙏🏼 you guys fucking rock 👏🏻👏🏻👏🏻👏🏻

Svala Björgvins – a household name for more than 30 years

Icelandic media naturally picked up the news right away, and all the papers reported on it. Svala, of course, has been a houshold name in Iceland since childhood. Her father is the very popular singer Björgvin Halldórsson, who included her in his music from a very early age. She first gained major attention at just nine years of age, when she recorded a very popular Christmas song, “Fyrir jól“, with her dad. Two years later she released one of the most beloved Christmas songs in Iceland; “Ég hlakka svo til“.

Svala in Eurovision Song Contest

Svala Björgvins represented Iceland at the 2017 Eurovision Song Contest in Kyiv. There she performed her song “Paper” in the first semi-final. Unfortunately, Europe didn’t fall in love with Svala’s song the same way Icelanders did. She only finished 15th, thus failing to qualify for the grand final.

Do you think Svala would have qualified if the song had stayed in Icelandic? Are you looking forward to her new music? Would you like to see her return to the Eurovision stage? 

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