The Scoop

EBU launches global #SayHi campaign featuring JESC 2020 artists

The EBU members launched an international campaign for kids #SayHi on November 12. The event is also supported by the Junior Eurovision team, so we can see some JESC 2020 artists joining this global party.

What is #SayHi?

According to EBU, #SayHi is a kids international friendship initiative. The aim is to unite everyone, spread the positivity and encourage during the hard times of pandemic. Children across Europe simultaneously take part in a dance on 12 November 2020 symbolizing inclusion and friendship.

The Norwegian national broadcaster NRK has produced a common song titled “Ser Deg” (I See You) for the campaign. They also created the dance choreography so everyone is welcome to join the party! Moreover, kids are encouraged to perform the song in their own language for a large-scale real-time dance. Every participant can upload their video on social media with #SayHi hashtag.

In these worrying times of increased social restrictions and isolation, it is crucial that children feel supported and are also encouraged to support each other. The #SayHi campaign brings kids together and celebrates diversity, underlines the importance of inclusion; and focuses on the simple joy of friendship.

Madiana Asseraf-Jacob, Head of Business Development and Young Audiences, EBU

Who is taking part in #SayHi?

13 public broadcasters supported this initiative, so the dance will be covered by them in some format globally. 

  • VRT (Belgium);
  • CR (Czech Republic); 
  • GPB (Georgia); 
  • KiKa/ ZDF (Germany); 
  • MTVA (Hungary); 
  • Rai (Italy); 
  • NHK (Japan); 
  • RTK (Kosovo); 
  • LRT (Lithuania); 
  • NRK (Norway); 
  • RTVSLO (Slovenia); 
  • RTVE (Spain)
  • ORF (Austria)

Junior Eurovision team also supported the event a lot and called on the Eurovision family to join the dance! The #SayHi updates are to be published on JESC social channels, so stay tuned! Moreover, you will also be able to see some related content during the Opening Ceremony of the Junior Eurovision Song Contest 2020.

Do you like this initiative? Comment below or share your opinion with @escxtra on TwitterFacebook and Instagram.

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