The European Broadcasting Union (EBU) has announced the viewing statistics for a record-breaking Eurovision Song Contest 2025 that attracted a total of 166 million viewers across the 37 participating broadcasters.
Highest viewing share since Eurovision 2004
The Grand Final of the Eurovision Song Contest 2025 in Basel, Switzerland achieved viewing figures of 166 million. This is an increase of 3 million on the 2024 contest in Malmö. This amounted to a combined viewing share of 47.7% – the highest since 2004. In terms of youth viewership for those aged 15-24, the viewing share totalled 60.4%, the highest ever. Overall the Grand Final achieved over 50% viewing shares in 19 of the 37 participants.
Online engagement was equally strong. Between May 3-24, the official YouTube channel achieved a total reach of 369.5 million. Including 60.7 million unique views from 232 nations and territories. During the week following the contest, the Grand Final broadcast on YouTube reached 12.1 million viewers.
Further digital engagement saw related Eurovision contest being watched 748.5 million times on TikTok and 969 million views on Instagram.
ROTW voting from over 140 nations
The EBU have also revealed that 146 nations voted as part of the ROTW vote. The top ten nations from outside the participating nations were – USA, Canada, Romania, Slovakia, Mexico, Türkiye, Hungary, Kosovo, UAE and South Africa.
“This year’s Eurovision Song Contest has once again demonstrated its extraordinary power to unite millions across continents through the joy of music and shared celebration. In a fragmented media landscape, the ESC stands out as a unique global moment—bringing viewers back to live television, while simultaneously thriving across digital platforms and reaching new generations in new ways. The Contest’s growing musical impact is undeniable, with songs resonating on global streaming charts and inspiring fans worldwide. From living rooms to livestreams, and from national pride to international connection, the Eurovision Song Contest continues to be one of the most vibrant and unifying cultural experiences on the planet.”
Martin Green CBE, (Director of Eurovision Song Contest)
Be sure to stay updated by following @ESCXTRA on Twitter, @escxtra.bsky.social on Bluesky, @escxtra on Instagram, @escxtra on TikTok and liking our Facebook page for the latest updates! Also, be sure to follow us on Spotify for the latest music from your favourite Eurovision acts. As well as YouTube to see interviews and reactions to the latest Eurovision news.
