After 11 editions of the current logo, the EBU has revealed a new logo to mark the 70th anniversary of the Eurovision Song Contest, which will be celebrated next year in Austria.
A new logo for a new anniversary
The new logo was revealed at 1pm CEST on the Eurovision website, with the reveal being teased by the Lithuanian Head of Delegation, Audrius Giržadasm, in an interview for LRT TV this morning.
The new logo simplified the previous one and keeps the classic Eurovision heart, but it also adds a visual identity to the slogan “United by Music”, and adds a new “Chameleon Heart” to the identity, used as part of a “70” visual for the 70th anniversary and 70th edition of the contest. The chameleon heart will be used as a 3D-heart during the season, made of 70 layers, and will be able to adapt graphically to different elements like a country, an artist, etc. “It adapts to reflect the host nation’s identity, a performer’s individuality, or a particular theme — while remaining unmistakably Eurovision.” says the press release.
The Eurovision Song Contest has always been about evolution – musical, cultural, and creative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart – just like the Contest itself. We’re so proud to unveil it to the world.
mARTIN gREEN, eUROVISION dIRECTOR
Our new logo and look have been designed to make the ESC brand clearer on digital platforms, bring our family of projects all into one space, and protect the brand globally for EBU Members as the Contest continues to attract new audiences across the world.
You’ll start to see more of our new brand identity as we head towards the Eurovision Song Contest 2026 and there’ll be more surprises, and details on all the activities celebrating 70 years of being United by Music, coming in the months ahead.
The new logo was created by the EBU with the collaboration of the branding studio PALS, from the UK, which had worked on the Liverpool 2023 branding.
A history of Eurovision logos
The previous logo had been in use since 2015 in its updated form, and 2004 as a concept. Before 2004, there was no unified logo for the “Eurovision Song Contest” brand, only one for the EBU and the Eurovision network. The visual identity of each edition was the responsibility of the host broadcaster, which was also the owner of most of the intellectual property related to the editions they organised (including the footage).
Starting in 2004, the EBU took over most of the intellectual property, becoming the owner of the footage for example, and creating the famous “Eurovision heart” logo for the 2004 contest in Istanbul. The first version was used for ten years, and eleven editions, and was also introduced as the Junior Eurovision logo in 2008.
Ahead of the 60th edition of the Contest, in 2015, it was revamped and updated to create a more modern version, visually smoother and easier to use for HD television. The revamp was validated after the 2014 contest, and lead by designer Cornelis Jacobs and his team of the Amsterdam-based Cityzen Agency.
How do you feel about the new logo? Do you prefer it to the previous one? Is there anything else you would expect from the 70th anniversary celebrations? Tel us more in the comments below or on social media at @escxtra
