Give importance to the contest
Seriously: presenting a song on BBC Red Button? If the broadcaster doesn’t give its importance to the presentation, no one will give importance to the contest itself.
From a personal experience (i.e. my colleagues), when BBC broadcast “Your country needs you” with Andrew Lloyd Webber back in 2009, there was a different feeling amidst the British non-Eurovision fans; a feeling that the contest mattered – and people were almost looking forward to it.
It’s not important to fill five weeks with a song contest. But at least: the BBC should remind people that May is coming and announce the entry to a broader audience than the one from Red Button.
(For those of you not in the known – and if you don’t know this, then it proves my point: BBC Red Button is a special “channel” that lays over the normal broadcast with digital and interactive media. Coincidentally, it can be activated pressing the red button on a remote control of a digital television)
Shall we reclute Bucks Fizz for the campaign?
