🇬🇧 James Newman to sing “Embers” at Eurovision 2021

BBC has revealed that James Newman will represent the United Kingdom at the Eurovision Song Contest 2021 with the song titled “Embers”.

Song out tomorrow

The song will be premiered on Ken Bruce’s Radio 2 show at 09:30 GMT on Thursday 11th March. A small teaser of the music video was also released earlier this week.

James Newman is returning to represent the United Kingdom at Eurovision, after he was selected as the country’s representative in 2020 as well. He was set to sing “My Last Breath” at the contest, before it was cancelled due the COVID-19 pandemic.

In an interview with BBC Newsbeat, James said that his 2021 entry “Embers” will be “positive and upbeat”.

I feel like everyone wants a party and to have some fun so when I was writing, that’s what I had in my head. I wanted something people can dance to, even if it’s just in their kitchen.

James Newman

The BBC has renewed the collaboration between BBC Studios and music company BMG for this year’s contest. The song will be released and published by BMG, and BBC Studios will once again produce the BBC’s coverage of the Eurovision Song Contest.

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