The Scoop

BMG to launch “worldwide promotional push” for Netta’s “TOY”!

Today, Brian Cantor, the President of the “web’s leading entertainment website”, has revealed that the 2018 Eurovision Song Contest winning entry is poised for a “worldwide promotional push”. Yes, the stage is set for Netta’s TOY to go global!

“Signed TOY for the world!”

According to the report, BMG Rights Management will work in partnership with S-Curve records. Indeed, S-Curve Records says that it has “signed [TOY] for the world!” In addition, the record company has revealed that promotional trips across Europe and the United States are on the cards.

120 million views and counting

TOYย continues to achieve astronomical success on YouTube. When combining the views of the two most popular uploads of Netta’s music video and her two competitive Eurovision Song Contest performance, the view count stands at 120 million at the time of writing. Furthermore, Netta has charted in 16 singles charts across Europe which includes a #1 in her home country and a top 5 position in Sweden.

The Eurovision class of 2018

In addition, the Czech Republic’s Mikolas Josef and Cyprus’ Eleni Foureira secured international record deals with Sony Music and its subsidiaries. The global record companies are certainly making the most of the immense talent the Eurovision Song Contest has to offer!

Do you think “TOY” has what it takes to hit the charts across the globe? Let us know in the comments below!

Ryan Cobb

My first memory of watching the Eurovision Song Contest was back in 2001 and, over the years, my passion and enthusiasm for the contest has very much turned into an obsession. I adore music and I love geography, so this contest is a natural fit for me. If la la loving Eurovision was a crime, I'd certainly be a criminal!

Comments on BMG to launch “worldwide promotional push” for Netta’s “TOY”!

  • Heska Pavonen

    The funny thing is that a such company as Sony BMG hasn’t existed for almost 10 years…

  • Connie

    The numbers on YouTube could be impressing for “Toy” but not in the charts, actually “Amar pelos dois” last year entered in most charts and had most #1 (5 #1 vs just a #1 in her home country) and a record deal with BMG is not a warranty

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