Last month, we reported that Rosa Linn’s “Snap” had gone viral on TikTok and began to surge up the Spotify charts, accumulating considerably more streams than it had been getting in the weeks surrounding the contest. This week, the song entered the UK Top 40 for the first time.
As of June 30, the song was being streamed over 500,000 times a day. A month later, this number had surpassed 2 million. For a song that finished 20th place in the Grand Final, this post-contest traction is unprecedented.
This week, Official Charts has reported that “Snap” had broken into the UK Top 40, which has included streaming data since 2014. With this, “Snap” becomes the second highest-charting Eurovision song of the year in the UK, only behind Sam Ryder’s “SPACE MAN”, which peaked at number 2 back in May.
The power of TikTok
According to the TikTok x Eurovision newsletter, which was sent to members of the Eurovision press on May 4, Rosa’s TikTok (@rosalinnmusic) had 5k followers and 85k likes. Two months later, she had 50.5k followers and 1.2 million likes. Numbers aren’t everything, but this is an impressive jump.
At the time of writing, she now has 358.9k followers and 7 million likes.
Much of this is seemingly driven by a sped up edit being used as a sound across the platform, which has amassed over 387k videos at the time of writing. She has since released a “SNAP PACK” EP on Spotify, which includes different variations and remixes of the song – including the “High and Fast” version, which has over 7 million streams in its own right.
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